Unique Selling Point:
With a $500,000 limit on online transfers, and no limits on phone-based transfers, XE offers those transferring large sums of money options not available with most other money transfer services.

Who is this app for:
If you’re looking for an easy way to transfer money to over 130 countries with no fees and a simple exchange rate margin, than XE may be for you.  While XE doesn’t offer some of the flexibility in payment and recipient options that other providers do, XE focuses on bank-to-bank transfers, and aims to beat the exchange rate offered by your bank. XE also offers additional features that will likely appeal to those transferring large amounts of money for transfers that are less time sensitive. These include “Forwards”, which secure a fixed, guaranteed exchange rate for a future date, and “Market Orders”, where you can specify a target rate at which you’d like to transfer your money. These can be of particular help to those transferring to and from volatile currencies.

Bonus points:
– With custom currency exchange rate alerts, you can choose a currency pair and receive email notifications when a particular exchange rate is met.