Unique Selling Point:
For accounts larger than $100,000, Wealthfront offers a portfolio line of credit where you can take out a line of credit against your investments up to 30% of the current value of your account.

Who is this app for:
Wealthfront is an investment account aimed at those who want to be relatively hands-off and make their trading strategies based on balanced long term portfolio development. Wealthfront acts as a robo-advisor and gives you access to 11 tailored portfolios consisting of stock and bonds funds offering exposure to a diverse range of markets, as well as targetted energy and real estate funds. Wealthfront also offers tax-saving strategies including tax loss harvesting – an advanced tool which helps you automatically rebalance your portfolio in order to minimize your capital gains tax burden. Wealthfront also offers cash and bond-only investment options for those who are looking for low-risk growth.

Bonus points:
– Wealthfront offers a 529 college savings plan – a tax-free college savings investment account that allows you to make smart financial plans for your children’s future.
– Wealthfront users can set up a traditional Individual Retirement Account (IRA), as well as a Roth IRA, and SEP IRAs. Wealthfront customers can also roll over their existing 401(k)s to Wealthfront IRAs.