Unique Selling Point:
With SoFi’s wide range of financial products, SoFi customers can manage their investments, retirement accounts, spending, loans, credit score and more all in one place.

Who is this app for:
If you’re someone who wants an all-in-one investment platform, with access to a variety of both manual and automated investment products, SoFi Invest may be for you. With access to fractional stocks starting from $1 and zero fees on trades, SoFi is a great option for those new to investing and looking to build their portfolio for the first time. For those who are already SoFi customers, SoFi Invest integrates seamlessly with your existing account, allowing you to manage all of your spending, loans and investments in one place. Founded in 2011 SoFi has quickly become one of the biggest consumer finance companies in the US.

Bonus points:
– SoFi members get access to exclusive benefits such as career coaching, financial planning and exclusive experiences.
– SoFi Invest users can set up an Individual Retirement Account (IRA) in just a few taps with a tailored portfolio that’s right for them.