Unique Selling Point:
One thing that sets Robinhood apart is the level of access to all sorts of equities and financial instruments. Robinhood users can invest in stocks, ETFs, options and cryptocurrencies. Robinhood Gold users can also trade on margin and get access to research reports.

Who is this app for:
Robinhood is an investment app aimed at investors who like to have control over their portfolio and have hands-on access to many different financial products. While some investment apps focus on select pre-packaged investment products, Robinhood allows users to buy and sell individual stocks, ETFs and more whenever they want. For those that have have more advanced knowledge of the finance and investment world and want to actively manage their stock portfolio, Robinhood is a strong choice. Real-time trading, zero fees on trades, zero minimums and fractional shares allow users to buy and sell all of their favorite equities and funds staring with just $1.

Bonus points:
– Along with it’s various investment options, Robinhood also offers a cash management account within the app, allowing users to spend, pay bills, or withdraw their uninvested cash with the Robinhood debit card.