Unique Selling Point:
With M1 Finance’s ‘pie’ based asset visualization, users can easily create their ideal asset allocation of shares and ETFs as different sized ‘slices’. Once you’re done, just fund your pie, and money automatically flows into your investments to align with your target asset allocation.

Who is this app for:
M1 Finance is an investment app aimed at those who are relatively new to investing. It offers both fee-free trading of stocks and ETFs, as well as acting as a robo-advisor – where your portfolio is managed automatically by advanced trading algorithms. Users can easily jump into the stock market and take a hands on approach with some of their money, while also keeping a more diversified longer-term approach with professionally designed ‘pies’ crafted to meet particular goals that are aligned with their risk tolerance. If you’re someone who wants to build a solid long term investment base, while also having the freedom to take a hands on investment approach from time-to-time, M1 Finance may be a good investment platform for you.

Bonus points:
– Along with it’s various investment options, M1 Finance also gives users access to M1 Spend –  a cash-management account within the app, which features zero minimum balance and zero annual fees.
– With M1 Finance, users can set up an Individual Retirement Account (IRA) including Roth, and SEP IRAs, all within the app.
– M1 Finance also offers users access to credit with M1 Borrow, where users can use margin to access a portfolio line of credit and borrow up to 35% of their portfolio’s value, in less than 10 seconds.