Unique Selling Point:
Betterment is a robo-advisor which gives you access to 13 tailored portfolios consisting of stock and bonds funds offering exposure to a diverse range of markets, as well as “flexible portfolio customization”, where users can fine-tune the weighting of their specific portfolio holdings.

Who is this app for:
Betterment is an investment app aimed at those who want to be relatively hands-off and make their trading strategies based on balanced long term portfolio development. Betterment can help users set  an investing strategy for their personal financial goals,  recommending a stock-and-bond allocation based on your goal, and automatically adjusting your allocation to reduce risk over time. Betterment offers tax-saving strategies including tax loss harvesting – an advanced tool which helps you automatically rebalance your portfolio in order to minimize your capital gains tax burden. Betterment also offers cash and bond-only investment options for those who are looking for low-risk growth.

Bonus points:
– Betterment offers socially responsible and climate-focused ETF options which are good for both your portfolio and the planet.
– Betterment users can set up an Individual Retirement Account (IRA) in just a few taps with a tailored portfolio that’s right for them.