Unique Selling Point:
Ladder focuses on giving customers the ability to adjust their coverage over time as their needs change without having to re-apply for a new policy.

Who is this app for:
If you’re at an early stage in your career, or you foresee changes in your family circumstances in the coming years, than Ladder life insurance may be for you. Ladder offer plans with coverage amounts that are highly flexible and can change over time as your needs change. Ladder also offers coverage up to $8,000,000, one of the highest amounts of any insurer. With it’s flexible terms, high coverage options and hassle-free online application process, Ladder is a good choice for those who want a quick and easy way to provide a future-proof safety net for their family.

Bonus points:
– Ladder offers a life insurance calculator on their website, allowing you to calculate exactly how much coverage you will need at your particular stage in life.