Unique Selling Point:
Cash app gives users “Cash Boosts”- rotating discounts and deals at restaurants, retailers and online stores.

Who is this app for:
The Cash App is a popular money management app which allows to to manage your day-to-day spending, send and receive payments and shop in stores and online with the Cash Card Visa Debit card. Cash App gives users a unique username, known as a $cashtag, which allows users to receive payments without the need for telephone number or other personal information. While it’s not really a substitute for a full bank account, the direct deposit feature means allows you to receive your paycheck and tax returns directly into the Cash App without any additional transfers. Cash App also give users a hassle-free way to buy stocks and bitcoin, including fractional shares – allowing users to buy a piece of major companies from as little as $1.

Bonus points:
– Users can get creative and customize their Cash Card, adding a personalized signature, doodles and emojis.