Unique Selling Point:
Lemonade focuses on giving customers a fast, easy and efficient access to coverage. New users can sign up completely through the app or website, and get fully covered in 5 minutes with no physicals.

Who is this app for:
If you’re looking for a quick, simple, hassle-free way to provide a safety net for your family, than Lemonade term life insurance may be for you. Lemonade offers plans starting from $9 a month, with coverage up to $1,000,000. Lemonade also allows you to cancel any time, so you’re not locked into a long-term contract. Additionally as a Public Benefit Corporation and a Certified B-Corp, Lemonade puts a large focus on creating positive social change. 

Bonus points:
– With their transparent flat fee pricing structure and Giveback feature, Lemonade gives unclaimed money to nonprofits chosen by customers.